RSS feed is a great way to drive additional traffic to your site by updating subscribers on recent posts. You can incorporate a RSS feed button any where on your site. I suggest incorporating it next to your social media buttons (follow buttons), as well as in the sidebar (should you have one). Best part about RSS feed is you could integrate it with Mailchimp or any other email marketing add-on. Which allows you to create automatic weekly emails to your subscribers, and will allow them to view the recent posts on your site. Another great thing about RSS feed is it is automatic. And, it is a matter of setting it up the way in which you prefer, such as with images or without, how many posts, which posts (specific category or tags), etc.
Keep in mind you will have to turn off your Jetpack subscriber email, which is a default setting on WordPress. This way subscribers don’t receive multiple emails, which I will include in this step by step breakdown.
And note: this setup is for Mailchimp users. But there may be information in this step by step breakdown that may help you with whatever email intergration plugin that you are working with.
Setup a Mailchimp account, it’s free and super easy, see my post, Mailchimp & WordPress on how to integrate your site to Mailchimp. The integration will allow you to view your email campaign live upon creation prior to sending it out to subscribers.
Download Mailchimp for WordPress and activate plugin. Be sure to intergrate your Mailchimp and site by entering your API key into the plugin settings. If you don’t know how to do this, see my post mentioned above Mailchimp & WordPress.
Download Featured Images in RSS & Mailchimp Email. For this will ensure that your post images are included in your RSS feed email to subscribers. And, which is beneficial as people prefer text accompanied with images. This plugin will allow you to custom the positioning and image size in the email sent to subscribers.
Download Disable WordPress Core Update Email and activate. This will disable email notifications to subscribers from WordPress. Resulting in allowing you to now create a weekly or biweekly email campaign to your subscribers from Mailchimp. Therefore, not bombarding them with various emails.
Add the RSS feed button to your site. I use the Elementor plugin, which makes things super easy. Granted that it has a RSS widget already incorporated, it is just a matter of adding it to your desired location. Once you add the widget to your page it will ask for the RSS feed URL which would be: yourdomain.ca/feed or yourdomain.com/feed.
And boom! You have successfully added RSS feed button to your site. Now the next steps, should you have already integrated Mailchimp and WordPress. And, now it is time to begin creating a Mailchimp automation for your RSS feed to send out to subscribers. For this you can view my post Mailchimp & RSS Feed Email Automation.