Multiple form integration is great have you have distinct features such as, products/services vs. sign-up/subscription. For example, I have a pop up to subscribe to my blog, but I also offer a product freebie for my workshop, so I created a separate sign-up for that. Why?! Because I don’t want to bombard my subscribers with multiple emails. Emails on a product freebie, that is sales emails they didn’t opt into, especially when they haven’t expressed interest. In addition, I can easily include the opt in for the freebie on my weekly RSS email, which I have.
This puts the subscriber in full control of what they are interested in receiving and maintains a trustworthy relationship. Because, if you start selling to them without expressed interest in a product or service, you are going to lose them completely. Not only as a potential prospect but as a follower; as they will eventually ignore all emails and move you to the junk folder. Because, you sent them five sales emails in the last two weeks which they didn’t ask for and now you shattered their interest in you. Good luck ever getting them back even as a blog supporter! So bottom line, don’t be a spammer!!! So, if you have a products/services attached to your blog, then this post is for you.
Also, if you have no idea what RSS feed is, check out my post on RSS Feed & WordPress, which explains what it is and how to integrate RSS feed into your site to help great additional traffic. Also check out Mailchimp & RSS Feed Email Automation, which explains how to set up email campaigns of your RSS feed on Mailchimp to send to your subscribers.
First, ensure you have a Mailchimp account, if not do that now. Second, is to have it all integrated, if not see my post Mailchimp & WordPress. Once that is done, then it is time for multiple form integration. Also, keep in mind I work with Elementor, so the plugins are specific to Elementor same with the instructions. But the plugins should in fact work even if your not using Elementor as a page builder. The instructions may vary, but either way will offer a rough roadmap needed to complete the task.
Download Plugins. If you have followed my Mailchimp & WordPress post, you should already have Popboxes For Elementor. If not then you will need it, in addition you will need Optin Forms as well. Once those are downloaded and activated it is time to begin.
Design your pop ups on Mailchimp , which is also include in my Mailchimp &Wordpress. The only addition here is to make two distinct lists, one for your subscribers and another for your product/service opt in. Follow the instructions on the post mentioned above on how to create a list along with the appropriate form.
Once that is all said and done everything is linked. Go to your Mailchimp for WP plugin, and under forms you are going to copy and paste the Mailchimp code. You will find under Embedded Forms on the Mailchimp site, then save. And boom! You have now included the form onto your site. Just a note, the form I attached was the subscriber form. As there is a WordPress has widgets (sidebar and footer) that will automatically include the form without any special coding. As for the product/service form, I incorporate it with the other plugin as it is more appealing. And it is preferred to have your potential prospects as blog followers prior to anything, it helps develop the trust relationship.
Time to include the pop up on your desired pages, which again is included on my post Mailchimp & WordPress via shortcode. So, refer to that post for that.
Create a form with the Optin Forms plugin. You can design it however you want it, it is pretty straight forward. To connect it to your Mailchimp list, go to your desired List you would like to attach it too. Go into your Signup Forms, then Form builder and there you will see a Signup form URL. Copy and paste that into your Optin Forms plugin where is shows form action URL. And be sure to select Mailchimp as your email solution. From there, once that is all complete Optin Forms will provide you with a shortcode for you to use to implement where is deems fit. Again, for me this form is the opt in for my workshop freebie.
Create a page for you opt in form, enter the shortcode and then use the URL. From there you can use link to connect with any call to action buttons or click buttons. Creating a page of the opt in form is highly effective. As it can then be incorporated into your subscriber emails by implementing call to action button which links to the form. It also makes it easier to link with any Elementor widgets.
And BOOM!!!! Done and done!!! You now have a subscriber pop up and an opt in form. You aren’t spamming your subscriber, you are maintaining a trustworthy relationship while building your email list!! All of which will link back to your Mailchimp, allowing you to build campaigns. And send emails according to the needs and wants of your following. In addition, it hubs all the stats in one place for you. Win, win for both you and your subscribers!